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The economy has entered a stage of adjustment. Recent changes in the economy like demonetization, other anti-corruption campaign and the slowdown of the economy, have led to a change in market sentiment, hence the rapid growth of the consumer sector slowdown for a while. The economy will continue to grow at 5-6% per year. Slowly India will achieve its deficit target with steady growth. Urbanization and development of domestic consumption has taken place and income of middle class also growing stronger. Consumer market in the current economy emerged as a catalyst in playing major role across the industry