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Mahatma Gandhi once said that “India lives in her Village”. This stands true today as well. Rural India is two thirds of a country of billion plus people, living in 6,40,867 villages in India according to 2011 census. Rural population is considered as a huge contributor in Indian economic growth The most important thing about the rural economy is that it is very large, almost coterminus with the Indian Economy. Rural economy is composed of many and large variety of economic activities. Growth of rural economy depends on various industries established in rural areas. Rural segment is growing at a healthy pace of 8-10% per annum and is expected to add US $ 100 bn in consumption demand by the end of this year.